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Ad Post: Nike Football – Fate October 14, 2008

Posted by Amy Yen in advertising, sports.
Tags: , , , , , , , , , , ,
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Nike 1:00 spot
Agency: Wieden+Kennedy

Yet another brilliant spot from Nike, this one for Nike Football, “documenting” the paths LaDainian Tomlinson and Troy Polamalu take from the moment they are born to the moment they meet, in violent and poetic fashion, on the field. It ends with the tag “Leave Nothing,” and like the previous spot, it’s the music, epic, that truly makes the ad.

You can almost always tell when you’re watching David Fincher‘s work. I wasn’t surprised to find this spot was one of his, with it’s distinctive cinematography & storytelling direction. I especially like how the ad itself is shot in a way that mimics Tomlinson & Polamalu’s collision coarse, with the subject in one scene going one way and the one in the next scene going the other. Closer & closer & then you see that they’ve always been headed this way. And then, suddenly, the crash is over & they’re up, patting each other’s back for a good hit.

“Leave Nothing” is such a perfect tag for so many reason, especially perfect for football, where every player is expected to give everything of himself for the game & sportsmanship is honored above all else.

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Comments»

1. Jenn Schooley - November 5, 2008

I agree, Amy! Great minds DO think alike! 🙂

You know, we could probably delve deep with some sort of philosophical discussion and all, but I think it just really speaks for itself.

Absolutely powerful.

Thanks for the comment. 🙂


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