jump to navigation

Ad Post: NHL Stanley Cup Playoffs – Raise June 3, 2008

Posted by Amy Yen in advertising, sports.
Tags: , , , , , , ,
trackback


NHL :30 spot

Agency: Young & Rubicam

The Stanley Cup so kicks all other sports trophies’ butts, doesn’t it?  First of all, it’s huge.  And if you win it, you get your name on it…forever. (Or at least until they run out of room, but then your name goes in the hockey Hall of Fame, which is also pretty cool.)  You name gets etched into a living history of the game.

And also if you win it, you get to spend a day with it & take it anywhere you want, which is awesome because it leads to stories like Guy Carbonneau throwing the Cup off Vinnie Paul of Pantera’s balcony into a swimming pool & denting it, which is something Coach Carbonneau denies to this day, but everyone knows it happened.

The Cup, unlike the Larry O’Brien trophy or the Vince Lombardi trophy or that thing with the flags that you win in baseball, is paraded around the country during the season. You can actually go touch it, unless of course you’re aspiring hockey player with dreams of one day winning it for yourself. When you see it, it looks so magnificent, so larger-than-life. When the players who have won it lift it, it seems weightless.

Congrats to the Pens for staying alive. Good luck on Wednesday. I hope you make history.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: