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Ad Post: NBA Playoffs Kobe/Shaq – Fear April 6, 2008

Posted by Amy Yen in advertising, sports.
Tags: , , , , , , , ,

NBA :30 Spot
Agency: Goodby Silverstein & Partners

A great spot in so many ways. The choice to use the famous adversaries Kobe & Shaq, the strings-backed soundtrack, even the subject. Fear. A bad word amongst athletes. Admitting fear is a sign of weakness, a death wish in the playoffs. So talking about fear in a spot like this, I think, is brave.

Besides the content, I thought the theme of this campaign was wonderful. The split screen, the perfectly simultaneous monotones & the tagline, “there can only be one.” It is an excellent capture of the calm before the storm.

As AdWeek reports, the spot is part of a series, also including ads featuring Steve Nash & Jason Kidd and KG & Lebron. Looking forward to seeing the whole series.


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