jump to navigation

Ad Post: NBA Playoffs Kobe/Shaq – Fear April 6, 2008

Posted by Amy Yen in advertising, sports.
Tags: , , , , , , , ,
trackback

NBA :30 Spot
Agency: Goodby Silverstein & Partners

A great spot in so many ways. The choice to use the famous adversaries Kobe & Shaq, the strings-backed soundtrack, even the subject. Fear. A bad word amongst athletes. Admitting fear is a sign of weakness, a death wish in the playoffs. So talking about fear in a spot like this, I think, is brave.

Besides the content, I thought the theme of this campaign was wonderful. The split screen, the perfectly simultaneous monotones & the tagline, “there can only be one.” It is an excellent capture of the calm before the storm.

As AdWeek reports, the spot is part of a series, also including ads featuring Steve Nash & Jason Kidd and KG & Lebron. Looking forward to seeing the whole series.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: