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A Peek into Our American Shelf Life April 6, 2008

Posted by Amy Yen in Social Media.
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Today, a few of my colleagues & classmates (Amanda Mooney, Maria Garcia, Melissa Eddy, Will Wheeler, Sarah Hutton) & I started an exciting new project on the Web. It’s called Our American Shelf Life. Amanda Mooney wrote a great post explaining why we began the project.

Our generation grew up online. Facebook, MySpace, Flickr, these sites that are now items on marketing plan checklists, they mean more to us than a channel whose target features an unusually high number of a highly desirable demographic with disposable incomes. They’re where we met some of our very best friends, where we kept memories of events we never wanted to forget & where we posted our most honest feelings about the most important times of our lives.

Because we are all going into an industry that is now looking to leverage these platforms, we have the unique perspective of seeing both sides. We were & are the target these marketers are looking for, but we work for those marketers. We understand better than anyone else what it’s like to live in this space…& we want to share our stories, experiences & insights.

Hopefully you find them interesting.



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