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Ad Post: GE Love Story March 16, 2008

Posted by Amy in advertising.
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General Electric: 1:00 spot
Agency: BBDO New York

A cute, amusing little spot for GE’s “Imagination at Work” campaign. Sure, it’s a little bit of a stretch to healthcare in rural China, & it’s a little Chinese music video-y, but it’s sweet & it tells a story, & it’s hard to go wrong with that. I thought it was lovely.

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Comments»

1. Teri - March 16, 2008

i agree. I like it! The ‘human’ aspect resonates with people.


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