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Ad Post: Nike: 35 Years of Greatness January 30, 2008

Posted by Amy in advertising, sports.
Tags: , , , , , , , , , , , , , , , , , , , ,

So I thought the most important day of the year for advertising (although I’m starting to think we’re going to be disappointed again, based on some of the sneak peeks we’ve been seeing) coming up this weekend was a good excuse to put up a post I’ve been wanting to do for a while. Of all the commercials out there, there’s no brand whose spots I enjoy watching more than Nike. Perhaps you’ve seen their latest for their Jordan brand:

Air Jordan XXIII 1:00 spot
Agency: Wieden+Kennedy Portland

As Nike advertising so often does, it takes something as simple as still photos & old footage, builds it up with powerful music & a powerful message & makes it inspiring. Nobody does it better.

So when I was looking for that spot, I got trapped in a YouTube timewaste watching other Nike commercials. Here are some of my favorites…what are yours?

See Lance Ride
There are no words in this poignant ad, just a lovely instrumental soundtrack & buffalo, bikers & young cancer patients, all drawn to Lance Armstrong as he rides through the countryside. This ad came out in the height of the Live Strong yellow bracelet craze, during the summer Armstrong rode to his historic sixth Tour de France win & I interned at the Lance Armstrong Foundation & read letters from people all over the world, drawn to him, just like in this spot.

Don’t Fence Me In
Just a fun, wonderful ad, what a shame it only ran in Canada. Love the inside joke with the octopus & the old men cheering when Naslund & Kovulchuk get back to the ice.

Let Your Game Speak
There’s a side-by-side version that really shows you just how exactly this was done. It’s ridiculous. But like so many Nike spots, it’s the music that makes it.

“A little bit of history being served up to us by Tiger Woods.”
A utterly whimsical spot takes video of six-year-old Tiger Woods playing golf and sliced it seemlessly into footage of the since-more-accomplished Woods’ play at the British Open. In the background, Ron Wood & Ronnie Lane of the The Faces sing, “I wish that I knew what I know now, when I was younger…”

Leave Nothing
Is there an ad that better depicts the spirit of football? At the end, right before the screen goes black, with Steven Jackson versus six guys, that last moment… that is all every fan wants of every athlete they root for.

“This guy can do anything!”
In terms of innovation, who but Nike would do this? Andre Agassi playing baseball, Marion Jones doing gymnastics, Brian Urlacker & Michael Vick playing hockey (“Two minutes for roughing for Vick & obviously not happy about it”) & Lance Armstrong boxing, tell me the last line doesn’t give you goosebumps.


1. Webber - January 31, 2008

Nice blog…


2. sauer kraut - January 31, 2008

Nike includes the recently convicted and sentenced Marion Jones in their ads? Have they no couth?

3. WebNike - June 4, 2008

I got a pair shoes from http://WebNike.com

4. Debbie Santiago - June 19, 2008

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Unlimited Air Racing

5. Ad Post: Nike Football - Fate « strawgrasping by Amy Yen - October 14, 2008

[…] Yet another brilliant spot from Nike, this one for Nike Football, “documenting” the paths LaDainian Tomlinson and Troy Polamalu take from the moment they are born to the moment they meet, in violent, and poetic fashion, on the field. It ends with the tag “Leave Nothing,” and like the previous spot, it’s the music, epic, that truly makes the ad. […]

6. Ad Post: Nike – Human Chain « Amy in Wonderland - February 28, 2010

[…] feature film. If I didn’t think it would be going slightly overboard, I would crank out a post like this every couple of […]

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