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This is why the NFL is awesome December 27, 2007

Posted by Amy in sports, TV.
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Why is the NFL the undisputed top sports league in America? Because when they make a big marketing mistake–such as allowing the NFL Network to have exclusive rights to a number of games each season–they recognize it as such…and fix it. Hello? NHL? Are you paying attention?

Having games exclusively on the NFL Network not only forced the millions of fans who don’t have, & in many cases, can’t get, the channel to go to a bar to watch the game, but it also subjected those who did watch to a shamefully inferior broadcast production. Even worse, some of the games that the network received this season were among the most anticipated and important of the year, including the battle between the top teams in the NFC, Dallas & Green Bay, &, most disasterously of all, this week’s New York/New England game when the Patriots will have a chance to complete a perfect 16-0 season…& millions of fans weren’t going to get to watch.

So what did the NFL do? They made a deal with their regular broadcast affiliates, CBS & NBC, to nationally simulcast the game, so their entire audience would be able to tune in & potentially witness history.

The reason why the NFL is so popular is they market their sport well. They market it so well that it really doesn’t matter what else is happening in their game.

Now that is remarkable.


It’s not about the goals December 25, 2007

Posted by Amy in movies, sports.
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I finally got a chance to see “The Rocket,” the movie about NHL scoring legend Maurice Richard the other night. Being the long-suffering hockey fan that I am, it probably would have been one of the few movies I would have shelled out $10 to see on opening night, except it was only released in theatres in Canada & a few major American markets. So it was nice to able to finally see it on DVD, about two years after its release.

In the grand tradition of sports movies, ultimately it wasn’t about the hockey at all. “The Rocket” is the story of Maurice “The Rocket” Richard, who was a French-Canadian playing for the Montreal Canadiens back in the 1940s & 50s. The movie mostly depicts the apalling racism Richard had to overcome on his way to his legendary “50 goals in 50 games” record.

It was interesting to see that even back then, the NHL failed to recognize & optimize its best chance at relevancy. Blinded by prejudice, the league refused to protect Richard as the superstar he was, even as he was gunned at & blatently threatened by other teams’ goons. Richard was forced to protect himself, eventually sparking the Richard Riot of 1955 in Montreal when he was suspended for hitting a linesman in the middle of a violent brawl in the Boston Garden.

Overall, I was very impressed by how well filmed the movie was. It’s visually captivating. The hockey scenes were also extremely well done & I found myself gasping at Richard’s goals, even while knowing they were dramatized. It was a shame that the movie wasn’t marketed in the US since it did a really nice job of including some actual current NHL players in the cast, including Vinny Lecavalier & Ian Laperriere. But the best casting choice of all was to use current professional irritant, Sean Avery, as New York Rangers goon Bob Dill, whose threat against Richard was taken so seriously in the film that the Habs coaches almost took Richard out of the game for fear that Dill would kill him. Avery, one of the most hated players in the game today, doesn’t have to do anything but sit on the bench with his familiar wolf-like smirk to convey that Dill had every intention of fulfilling his threat. Coincidentally, Avery also plays for the Rangers.

Anyway, I highly recommend the movie. It’s one of the best done & well-acted sports movies I’ve seen in a long time. Check out the trailer here:

The NHL drives me crazy December 17, 2007

Posted by Amy in sports.
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So, this is a slightly dated topic, but I was just reading Mike Heika’s latest Dallas Morning News newsletter on the Stars & it got me all annoyed again about the NHL scheduling change.


An issue involving about 15 hours of my life every week December 6, 2007

Posted by Amy in TV.
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Last night for my E-Commerce Marketing class at Emerson, we went to hear Lisa Gregorian speak. Lisa is the Executive Vice President of Worldwide Marketing at Warner Brothers Television Group & an Emerson alum. She gave a really interesting talk about marketing television in the age of new media. (more…)

Archive Post: baseball purgatory December 4, 2007

Posted by Amy in Archive Posts, sports.
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In honor of the Rangers’ projected general non-action at the Winter Meetings, here’s a re-post of a rant from early this summer, back when I still had the energy to care about that abomination of a team.

Originally posted to my LJ, 06.04.07:

baseball purgatory
I have a new guilty pleasure & that is listening to people talk about how horrible the Rangers are. (more…)

Greetings December 2, 2007

Posted by Amy in General.
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So I thought it might be a good idea to start consolidating everything I’m doing on the Web into a proper blog. I will re-post some of my old LJ and Blogspot posts, as well as continue with my ongoing project of trying to figure out what I’m doing with my life.

P.S. Hi. I’m Amy. Nice to meet you.

Archive Post: vacation notes from seattle & vancouver December 2, 2007

Posted by Amy in Archive Posts, sports.
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Originally posted in my LJ, 02.02.07:

late vacation post

Ignore the fact that it’s February. Notes from Seattle & Vancouver…