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Three Up and Three Down: Superbowl Ads 2009 – Second Half February 1, 2009

Posted by Amy Yen in advertising, sports.
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Several quality spots early in the third pick up the pace. And what a game, right?

THREE UP

  • NFL SuperAd – Usama Young/Dream Big
    Like last year’s wonderful Chester Pitts ad (“Hi! I’m Chester! [CRUNCH]“), this little character piece is terrific. I really wish the NHL would do something like this. Think about it with Alexander the Great.
  • Bridgestone – Astronauts/House of Pain
    Astronauts! On the moon! Jamming to House of Pain! Discovering that aliens stole their tires! I mean, come on! Just hilarious all the way through.
  • Dennys – Thugs/Serious Breakfast
    So awesome, I can even describe it. I just love that she kept spraying the whipped cream everytime the mob boss started talking again. Also, doesn’t that crime family seem like they need to work on their descretion?

THREE DOWN

  • Cash4Gold – Heeeere’s Money
    Look, I don’t care if you did have MC Hammer & Ed McMahon & you were actually kind of funny, you don’t belong on the Superbowl. If you just use that commercial during cable programming, I wouldn’t be so annoyed that you exist. I’m just saying.
  • Vizio – Take a Look
    Why didn’t you just flush your money down the toilet? Cause you sure didn’t make an impact during your $2 million dollar ad placement ON THE SUPERBOWL. Seriously, remember when this used to be a showcase for the best creative? Why did they even bother?
  • GoDaddy – Enhanced
    Are they going to just keep going lower & lower until they reach the level of those Girls Gone Wild commercials that come on late at night? You’re allowed to reinvent your ad campaign, GoDaddy. I’ve used GoDaddy for web stuff & this is a horrible representation of a good product. Stop sinking your brand & go get yourself a new agency.

If you missed any ads, watch them here: http://www.hulu.com/superbowl

Three Up and Three Down: Superbowl Ads – First Half February 1, 2009

Posted by Amy Yen in advertising, sports.
Tags: , , , , , , , , , ,
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Not as bad as two years ago, but not as good as last year’s ads. Overall, very disappointing, I think. There hasn’t been one ad yet where I was like, that was great, that was a deserving Superbowl ad. But anyway, here’s Three Up & Three Down from the first half:

THREE UP

  • Bud Light – Conan’s Swedish Ad
    Look, when even Bud’s ads aren’t really living up to standards, you know you got a dud group of ads. But Bud’s are still better than just about anyone else’s. Just the visual of Conan in bunny ears & a red jumpsuit was good enough for me. The Budget Meeting spot was also pretty funny, even if it was completely predictable.
  • Bridgestone – Potatoheads
    Very cute & clever, they had me at the part where Mrs. Potatohead’s lips went flying down the mountain.
  • Teleflora – Talking Flowers
    It works because it’s actually kind of mean & that’s surprising. “Nobody wants to see you naked.” Heh.

THREE DOWN

  • Go Daddy – Danica Patrick in the Shower
    Okay, are there two things more irrelevant in popular culture right now than Danica Patrick & Go Daddy Superbowl commercials? Let it go, Go Daddy.
  • Doritos – Power of the Crunch & Crystal Ball
    Doritos fell flat so far, a shame because I liked what they do with UCC.
  • Sobe – Dancing
    A potentially good concept—how do you go wrong with dancing professional athletes?—gone horribly, incomprehensively wrong.

If you missed any ads, watch them here: http://www.hulu.com/superbowl

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