Three Up and Three Down: Superbowl Ads 2009 – Second Half February 1, 2009

Several quality spots early in the third pick up the pace. And what a game, right?

THREE UP

• NFL SuperAd – Usama Young/Dream Big
  Like last year’s wonderful Chester Pitts ad (“Hi! I’m Chester! [CRUNCH]“), this little character piece is terrific. I really wish the NHL would do something like this. Think about it with Alexander the Great.
• Bridgestone – Astronauts/House of Pain
  Astronauts! On the moon! Jamming to House of Pain! Discovering that aliens stole their tires! I mean, come on! Just hilarious all the way through.
• Dennys – Thugs/Serious Breakfast
  So awesome, I can even describe it. I just love that she kept spraying the whipped cream everytime the mob boss started talking again. Also, doesn’t that crime family seem like they need to work on their descretion?

THREE DOWN

• Cash4Gold – Heeeere’s Money
  Look, I don’t care if you did have MC Hammer & Ed McMahon & you were actually kind of funny, you don’t belong on the Superbowl. If you just use that commercial during cable programming, I wouldn’t be so annoyed that you exist. I’m just saying.
• Vizio – Take a Look
  Why didn’t you just flush your money down the toilet? Cause you sure didn’t make an impact during your $2 million dollar ad placement ON THE SUPERBOWL. Seriously, remember when this used to be a showcase for the best creative? Why did they even bother?
• GoDaddy – Enhanced
  Are they going to just keep going lower & lower until they reach the level of those Girls Gone Wild commercials that come on late at night? You’re allowed to reinvent your ad campaign, GoDaddy. I’ve used GoDaddy for web stuff & this is a horrible representation of a good product. Stop sinking your brand & go get yourself a new agency.

If you missed any ads, watch them here: http://www.hulu.com/superbowl