Three Up and Three Down: Superbowl Ads – First Half February 1, 2009

Not as bad as two years ago, but not as good as last year’s ads. Overall, very disappointing, I think. There hasn’t been one ad yet where I was like, that was great, that was a deserving Superbowl ad. But anyway, here’s Three Up & Three Down from the first half:

THREE UP

• Bud Light – Conan’s Swedish Ad
  Look, when even Bud’s ads aren’t really living up to standards, you know you got a dud group of ads. But Bud’s are still better than just about anyone else’s. Just the visual of Conan in bunny ears & a red jumpsuit was good enough for me. The Budget Meeting spot was also pretty funny, even if it was completely predictable.
• Bridgestone – Potatoheads
  Very cute & clever, they had me at the part where Mrs. Potatohead’s lips went flying down the mountain.
• Teleflora – Talking Flowers
  It works because it’s actually kind of mean & that’s surprising. “Nobody wants to see you naked.” Heh.

THREE DOWN

• Go Daddy – Danica Patrick in the Shower
  Okay, are there two things more irrelevant in popular culture right now than Danica Patrick & Go Daddy Superbowl commercials? Let it go, Go Daddy.
• Doritos – Power of the Crunch & Crystal Ball
  Doritos fell flat so far, a shame because I liked what they do with UCC.
• Sobe – Dancing
  A potentially good concept—how do you go wrong with dancing professional athletes?—gone horribly, incomprehensively wrong.

If you missed any ads, watch them here: http://www.hulu.com/superbowl